As we take the month to celebrate the greatness and impact of African Americans on human history, theCut and the NAACP want to do our parts and help support the black colleges that have paved the way for past and future, inventors, artists, and entrepreneurs.
In honor, of Black History Month, we’re launching #theCutCares campaign. For every day in February, we’ll gift 29 students at HBCUs with FREE haircuts throughout the end of the year. To participate, you simply record a short IG story telling us how the black hair experience has impacted you in the past or how it'll help you reach your goals in the future. Be sure to find a barber in the app & shout them out. Post it IG and tag @thecutapp & @naacp. Be sure to include our hashtag, #theCutCares to enter. We’ll repost and share to our community and announce winners at the end of the month.
Confidence and clean cuts go hand in hand. At theCut, we’re passionate about empowering people and giving them the confidence to be their best selves. Barbershops have always been cultural epicenters in communities of colors. Places where community members can gather to get a fresh haircut and catch up on whats new in the neighborhood. Leaving barbershops, there’s a renewed outlook on life. A new spring in your step. A good haircut can completely change the way a person feels about themselves and the world they live in. Everyone has hair and the need for a haircut. Everyone has dreams and deserves the opportunity to be great. Our mission has been, and continues to be striving to empower and embolden people to impact the world in a positive way. #theCutCares
Haircare and maintenance has been a staple of African American culturePeople of color have a storied relationship with barbers and barbershops. Throughout history they have been instrumental in the sense of community and advancement of African Americans in society. Alonzo Herndon, born in slavery and considered to be one of the first African-American millionaires founded the Atlanta Life Insurance Company in 1905. The company had branches all across the country by 1922. It all started when he opened up his first barbershop in 1878. At the time of his death, Herndon was said to have owned more than 100 rental and commercial properties on Auburn Avenue and was the wealthiest black man in the city of Atlanta. Herndon was able to take part in many other initiatives that helped shape black America as a whole such as the YMCA, National Negro Business League.
Barbering has also given black men global opportunities for enterprising. Entrepreneurs such as Willie Lee Morrows began his career as a barber in the late 60s. In the early 70s, he was even hired by the Army and Air Force Exchange Service (AAFES) to train thousands of military barbers in Vietnam, South Korea, and other Asian countries during the Vietnam War on properly caring for the “Afro” and the dynamics of black hairstyling. Today, Morrow is a multimillionaire, credited with what is now known as the Jheri curl, the commercializer of the “Afro Pick,” author of several best-selling books, and is regarded as both a black business and black hair care pioneer.
The Contest is open to all persons of color, who are legal residents of the United States where not prohibited by law, who are eighteen (18) years of age or older at the time of entry who have Internet access and a valid e-mail account prior to the beginning of the Contest Period. All entrants must be currently enrolled in a recognized HBCU. Sponsor has the right to verify the eligibility of each entrant.
All video submissions MUST be in by MIDNIGHT 2/23 EST. Submissions must be between 15 and 30 seconds. By participating in the contest, each entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the contest, as determined by Sponsor and its agents, are final in all respects. The contest is subject to all federal, state and local laws and regulations and is void where prohibited by law.
The winners will be announced the last week of February. On or around 2/26 at about noon EST. Announcement and instructions for prize will be sent to the e-mail address supplied on the potential prize winner’s theCut account as well as direct message via social media. Each entrant is responsible for monitoring his/her e-mail account and social media inbox for prize notification and receipt or other communications related to this sweepstakes.
Grand Prize: 29 Person of Color will win a FREE year of haircuts (10 months @ $30 a haircut. $300 value) from theCut. Also (1) FREE theCut swag from our web store.