theCut Brand Guidelines

2019 Marketing Material Usage Guidelines

theCut brand is more than just a name. It's a set of values, attributes, and artwork that reflects the vibe of the company. Using it consistently will reinforce our passion and commitment to empowering the culture to the outside world. This guide provides general rules about using the brand assets and showcasing theCut’s content. These rules apply to all uses, including social media, business cards, digital media and printing both paper and on clothing. We’re excited to have you share your presence on theCut and dope content you’re creating. Be sure that the ads and marketing materials don’t suggest that theCut is officially sponsoring your promotions or legally affiliated in any way.

BRAND GUIDELINES

Our elements and marks include the theCut name, logo, graphics and any word, phrase, image or other designation that identifies theCut as the source of any product or service.


OUR LOGO

Our logo is “theCut” in our trademarked stylized text. Use the  high resolution PNGs provided. Do not alter them in any way, and keep the logo free of filters and effects. Always include a call to action that references your custom theCut link (ex. “Book your next cut [insert your custom link]”). This call to action text should be proportionate in size to the theCut badge. To avoid implying endorsement, make sure the theCut badge is always smaller in scale than your own logo.

Whenever you reference theCut, make sure to include your theCut for Business URL. Put your theCut URL somewhere on the product image or screenshot.

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BALANCE OF THE BRANDS

Make sure your brand is the focus, not theCut. Don’t use the theCut brand in a way that implies partnership, sponsorship or endorsement. Don’t combine any part of the theCut brand with a company name, trademarks or other generic terms. theCut content shouldn’t be more than 50 percent of your design nor the most prominent feature. Avoid trademarks, names, domain names, logos or other content that could be confused with Instagram.

CONSISTENCY IS KEY

Keep the word “theCut” capitalized and in the same format as is displayed. Don’t modify, abbreviate or translate the word theCut, or use any of our logos to replace it. If you offer a website or other product or service that is compatible with or related to theCut, you may describe how your application, website or product relates to theCut. For example, you may say that clients can find you "on theCut" or that you are accepting appointments or payments "through theCut".

Acceptable phrases: “theCut”

Unacceptable phrases: “The cut”, “the cut”, “The Cut”

Whenever you reference theCut, make sure to include your theCut for Business URL


LEGAL

theCut’s trademarks, including theCut, the theCut logo, and app logos. You may not use or register, or otherwise claim rights to theCut trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. Do not use theCut’s trademarks for anything that would be inconsistent with theCut’s terms. We may revoke permission to use theCut’s trademarks at any time. theCut reserves the right to withhold approval of content if it’s inconsistent with the Instagram brand.

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