You’ve set up your profile, added your services, and are ready to get booked. Now what?

Joining theCut puts you in front of clients actively looking for their next barber. How do you make sure a potential client scrolls no further once they land on your profile?

Let’s look at it from their perspective. 

You’ve got a client looking for a fresh cut, but they don’t know you yet. What makes them choose your chair over someone else’s?

Here’s what helps.

Lead with strong visuals

Before a client reads your reviews or bio, they’re looking at your photos. Good visuals immediately communicate your skill and style. That first impression can make the difference between someone clicking “Book” or scrolling past.

If you're just getting started, this is where to invest your energy. A few tips:

• Use natural light or ring lights to eliminate shadows and showcase detail
• Frame your subject—get clean shots from multiple angles
• Show a variety of clients and styles to demonstrate versatility
• Edit lightly, if at all—keep the focus on your work

Need more guidance? Watch this video for an inside look at what makes barber photos pop.

Don’t wait for reviews—ask for them

Reviews build trust. But if you’re new to theCut, your profile starts at zero.

The good news is that you already have clients who can help.

Let every client know that after they book and complete an appointment through the app, they’ll be prompted to leave a review. Ask them to leave a review and let them know the support goes a long way!

The sooner you build up honest feedback, the faster your profile earns credibility.

Price strategically

We’ve written about how to price your services competitively, and those tips still apply. But when you're new to theCut, consider offering a discount to drive bookings and build momentum.

You can set up new client discounts or time-based promotions right in the app. It’s a low-cost way to get clients in the door—and once they experience your service, they’re more likely to return (and leave a review).

Set your profile photo

Your profile photo shows up in search results, appointment confirmations, and client inboxes. Select an image that is clean, professional, and visually appealing. A great photo makes you more recognizable in the shop and builds visual trust online.

Clients are more likely to book a profile that feels complete and professional—don’t skip this step.

Be available when others aren’t

One way to stand out is by offering availability during “premium hours”—early mornings or late evenings when most barbers are off the clock. Clients who work unconventional hours or need last-minute cuts often filter for barbers who are “Open Early” or “Open Late.”

If you’re willing to take appointments outside your usual hours, you can charge a higher rate and capture clients who can’t find availability elsewhere. You don’t need to make this a daily thing, but offering the option occasionally could help grow your base.

Accept payments through the app

Clients can also filter search results to show only barbers who accept payments through the app, and it’s one of the most frequently used filters on theCut.

Enabling payments not only gives you a visibility boost, but it also makes the experience smoother for your clients. You can take Tap to Pay in person, or let clients check out on their own after their cut.

Plus, it helps you keep better track of your income and transactions over time.

Use your bio to your advantage

Your barber bio is one of the few places to share your story, so you have to make it count.

Mention what you specialize in (fades, locs, beards, color), how many years you've been cutting, and anything that sets you apart. If you've won competitions, trained under a master barber, or work with high-profile clients, mention it. Just keep it clear and client-focused.

This is your opportunity to let new clients know why your chair is the ideal choice for them.

First impressions matter

Standing out on theCut isn’t about being flashy. It’s about being thoughtful and showing up in the ways that matter most to clients who are searching for a barber they can trust.

Start with the basics: clean photos, helpful info, and a profile that looks ready for business. From there, small moves—such as enabling payments, accepting premium hour bookings, and requesting reviews—can make a significant difference in helping your profile rise to the top.

Your next client is already searching. Make sure you’re ready when they find you.