On November 14, 2021, theCut staff, representing members across the company, and brand ambassadors descended on the bright and sunny landscape of Los Angeles, California, to attend this year’s Barbercon LA and show love to our users. Hosted at City Market Social House, it was a massive one-day indoor/outdoor event where the best, brightest, and dopest put on clinics demonstrating their expertise for all to see. Hair tutorials, product demonstrations, and classes and workshops ran all day long, allowing barbers to learn from their industry peers.

The event brought in “top beauty and grooming educators from around the world” who shared their wealth of knowledge on men’s grooming, cosmetology, and barbering.

This year, two of theCut Brand Ambassadors showed up and showed out as presenters on the Barbercon LA stages.

HowtoBarber blessed the stage at 2:20 and had a captive audience watching in awe as he put the drip — literally — on his model during his haircut demonstration.

Allen Ray hit the VIP Education Stage at 7 pm to speak on the "Base-ics" of barbering. He broke down step by step how to build a clientele and become and stay relevant in the barbering business and be profitable.

After a long and productive day spent networking with barbers and industry peers, theCut’s CEO, Obi Omile, Jr., had this to say:

"BarberconLA was dope. We loved meeting so many Barbers who use theCut and sharing who we are to those who don't. Allen Ray did an incredible job on stage, and Jose killed it on stage with his dope drip design haircut. We can't wait to pull up on the next show in a new city and do it all over again. Shoutout to Lee and the rest of the BarberconLA team for putting on such a great show."

We'll see you at the next one!